Latch vs Reapit.
Accessible delivered.

Reapit is one of the most established enterprise property platforms in the UK, powering many of the country’s largest estate agencies and property management companies. It offers a comprehensive CRM, lettings management, maintenance workflows, compliance tracking, and financial tools. For large organisations with dedicated IT teams and complex multi-branch operations, Reapit delivers the depth and configurability they need.

The challenge for individual landlords and smaller agents is that Reapit was not designed for them. The platform’s complexity requires significant onboarding, the interface assumes familiarity with enterprise CRM concepts, and the pricing reflects its target market — enterprise-level fees that can run into hundreds or thousands of pounds per month. For a landlord managing ten or even fifty properties, Reapit is overkill in complexity and cost.

Reapit also has limited AI capabilities. While it offers some basic automation rules and workflow triggers, it lacks a conversational AI assistant, AI-drafted tenant messages, intelligent document analysis, or natural language portfolio queries. In 2026, when AI can handle the bulk of routine property management tasks, this is a notable gap for a premium platform.

Latch was purpose-built for self-managing landlords and smaller letting agents who want professional-grade tools without enterprise overhead. Matt, the AI assistant, handles rent chasing, compliance monitoring, and tenant communication automatically. The interface is intuitive from day one, and pricing starts free with Pro at just £20/month — a fraction of Reapit’s cost. Reapit’s genuine strengths — CRM depth, portal syndication, and the AppMarket ecosystem — are unmatched for agencies, but individual landlords rarely need that level of infrastructure.